Successful start:
Grässlin and Guijarro embark on a strong partnership in Spain
On the eve of this year’s MATELEC in Madrid, we experienced a significant moment for Grässlin: our first partner meeting with Guijarro, our new sales partner for Spain. This meeting marks the official start of a collaboration that will take effect on 1 January 2026 and significantly strengthen the presence of our products on the Spanish market, including the Canary Islands.
Around 20 dedicated sales representatives from Guijarro took part. They cover the entire Spanish territory and bring valuable experience in sales and customer service. Together, we wanted not only to present Grässlin’s products and solutions, but also to establish a basis of trust for the upcoming partnership.
Exchange and getting to know each other: the first step towards a strong partnership
The meeting began with an intensive getting-to-know-you session. The aim was to develop an understanding of each other’s corporate values and goals and to lay the foundation for a trusting working relationship. The focus was not only on products, but also on discussing shared visions and strategies.
‘The meeting was an ideal starting point for setting the course for a successful partnership,’ said Grässlin’s sales manager Jürgen Baryla.
Product training: Experience Grässlin solutions first-hand
A key component of the meeting was product training. Sales representatives gained comprehensive insight into Grässlin’s entire portfolio – from basic functions and diverse application options to the clear advantages of our products.
Participants were able to experience live how our solutions are used in practice and received tips and strategies for successfully positioning the products on the Spanish market. This ensures that our partners are optimally equipped from the outset to provide competent advice to customers.
Market and competitive information: knowledge as a competitive advantage
Another focus of the meeting was the exchange of information on market trends, customer requirements and competitive strategies in Spain. These detailed insights enable Grässlin and Guijarro to tailor their strategies, identify opportunities and grow successfully together.
Common goals and strategic directions
At the end of the meeting, joint goals for 2026 and beyond were defined. The focus was on concrete measures to make cooperation more efficient, offer customers added value and strengthen Grässlin’s market position in Spain in the long term.
We are particularly looking forward to the MATELEC trade fair
Immediately after the meeting, everyone involved looked forward to the MATELEC trade fair in Madrid with great anticipation. The fair offers the ideal opportunity to present our solutions to a broad specialist audience, make new contacts and showcase our partnership with Guijarro.
The first partner meeting was a complete success: intensive exchanges, practical product training and strategic discussions have created a solid foundation for future cooperation. We look forward to upcoming projects with Guijarro and to Grässlin’s strong presence on the Spanish market from 2026 onwards.
